Saturday, June 9, 2007

Alcohol for minors? JUST ADD WATER


There was this article I read from NEWS.COM.AU about this new form of alcohol; powdered alcohol.

THIRSTY Dutch students have developed the first powdered alcohol - which they say can be sold legally to minors.

The latest innovation in inebriation, called Booz2Go, is available in 20-gramme packets that cost €1-1.5 ($1.35-$2).

Top it up with water and you have a bubbly, lime-colored and -flavored drink with just three percent alcohol content.

"We are aiming for the youth market. They are really more into it because you can compare it with Bacardi-mixed drinks," 20-year-old Harm van Elderen said.

Van Elderen and four classmates at Helicon Vocational Institute, about an hour's drive from Amsterdam, came up with the idea as part of their final-year project.

"Because the alcohol is not in liquid form, we can sell it to people below 16," said project member Martyn van Nierop.

The legal age for drinking alcohol and smoking is 16 in the Netherlands.

In Germany, alcopops - sweet drinks containing alcohol and in powder form - caused quite a stir when launched on to the market. Alcohol powder, classified as a flavoring, was sold in the United States three years ago.

The students said companies interested in making the product commercially could avoid taxes because the alcohol was in powder form. A number of companies are interested, they said.


Now that is WHACK! Not the whole idea but the fact that they want to aim it towards children under 16! Seriously are they thinking straight? Im confused, who was the first to make alcohol powder? It says it was done in the US 3 years ago and then they said that the Dutch have developed the first powdered alcohol... which one is it?

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